Gross Margin vs Gross Revenue—Why It Matters

It’s vital to distinguish between gross margin vs gross revenue to properly understand your business’s financial health. Gross revenue represents total sales before costs, while gross margin shows the profitability after deducting the cost of goods sold. At Vertical CPA, we teach clients how to read these numbers and use them to make better decisions about pricing, expenses, and product focus. Misinterpreting these figures can lead to overestimating your profitability. Our team offers detailed reporting and advisory services so you can make confident, data-backed decisions with your financial metrics. Accuracy fuels better strategy.